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Cement, plaster and concrete evoke the idea of the city with its dynamic atmospheres and industrial suburbs. In architectural applications, they equate with a metropolitan, minimalist and contemporary style.

These raw materials are reinterpreted by ceramic technology to create concrete effect porcelain tiles, an intriguing timeworn surface with a distinctive urban look ideal for all domestic spaces, including bathrooms and kitchens, as well as retail spaces.

With their neutral colours, modern textures and scope for combining different materials, concrete-effect ceramic tiles are one of the most popular surface covering options in contemporary projects. The vintage version also offers unique opportunities by revisiting the creativity and distinctive patterns of cement tiles.

The innovative large sizes and the realism of digital printing are combined with the high performance of ceramic, a material that is hard-wearing, waterproof and easy to clean.